E-Cmmerce, Blogging, and Shopping Carts (Software and CMS)

Online Business and E-Commerce (PM Session)

Date: October 3, 2010 - Sunday | Time: 1:00 pm to 6:00 pm | Speaker: Jerome Esperanza

REGISTER HERE: http://www.tpcevents.org To Confirm Please PM or CALL:PM: Justice_league | YM: Justice_league_tpc | CP#: 09174362660
Venue: PDTF Function Room, 3rd Floor, PDAF Building 407 Gil Puyat Avenue, Makati City.Fee: 380
III. E- commerce

1. Internet Marketing
2. B2B - Business to Business

IV. Shopping cart software

1. Popular PHP-MySQL Software
2. Installation and Demo
3. Joomla and Virtuemart
4. Drupal E-Commerce
5. OSCommerce
6. ZenCart
7. Magento
8. PrestaShop

V. Blogging and Earning Money

1. Blogs
2. Google Adsense and Adwords

The seminar is offered for only P380 per topic but is discounted to P320 each provided both seminars will be taken together for whole day saving you as much as P120 for both.

These seminars are continuously being offered by TPC Events and TipidPC.Com in their commitment to serve its community, the IT Industry and the needs of the students in completing their courses.

Venue: PDTF Function Room, 3rd Floor, PDAF Building, 407 Gil Puyat Avenue, Makati City.

Fee: 380

Search Engine Optimization (SEO) and Web Analytics Seminar and Training

Online Business and E-Commerce (AM Session)

Date: October 3, 2010 - Sunday | Time: 9:00 am to 1:00 pm | Speaker: Jerome Esperanza

REGISTER HERE: http://www.tpcevents.org. To Confirm Please PM or CALL:PM: Justice_league | YM: Justice_league_tpc | CP#: 09174362660
Venue: PDTF Function Room, 3rd Floor, PDAF Building 407 Gil Puyat Avenue, Makati City.Fee: 380
I. Web Analytics

1. Introduction to web analytics
2. Google Analytics architecture overview
3. GA technical implementation
4. GA reporting features
5. Sharing GA data
6. Custom dashboards
7. Understanding site visitors
8. Evaluating site content and user navigation
9. Improving your data with filters
10. Setting up goals and funnels
11. Tracking websites with multiple domains/subdomains
12. Code customization

II. Search Engine Optimization (SEO)

1. Search Engines (Basic Overview)
2. Introduction to SEO
3. Keyword Research
4. Google Website Optimizer
5. Page titles
6. Meta tags
7. Improving the structure of URLs
8. Improving site navigation
9. Quality content and services
10. Anchor text
11. Heading tags
12. Optimizing use of images
13. Robots.txt
14. Promoting your website in the right ways
15. White Hat vs Black Hat
16. Webmaster tools
17. Google Search Applications

The seminar is offered for only P380 per topic but is discounted to P320 each provided both seminars will be taken together for whole day saving you as much as P120 for both.

These seminars are continuously being offered by TPC Events and TipidPC.Com in their commitment to serve its community, the IT Industry and the needs of the students in completing their courses.

Google Analytics in Joomla and Drupal (installating ga script or code)

Tried the different Joomla google analytics modules but instead of trying to figure out how each works or is configured, I opted to try the manual, classic way of installing Google Analytics script in Joomla (or Drupal, and other opensource CMS) which is more foolproof. In one Joomla 1.0 project, I did the ff:

1. Registered the site in my Google Analytics account (your personal account can host multiple sites each with its own unique google analytics script generated and provided after successful signup).
2. When code/script was generated, determined which template the site uses.
3. In the template's index page (.../site/templates/templatename/index.php), I inserted the generated Google Analytics code/script provided for this site account just before the body closing tag.

4. After inserting the script in Joomla's template index page, go back to Google Analytics > Analytics Settings > Profile Settings for the site concerned > then click check status (somewhere in the upper right corner of the page).
5. Notice will be displayed if ga script was installed successfully, hence a "receiving data" status is given. One should just wait for the statistics to be generated then. 24 hour period should be sufficient waiting time.

Enjoy! Hope this helps!

P.S. the same should work with Drupal and other dynamic CMS templates irregardless of versions (just always make a backup copy of the template's index page for easy restoration if something didn't quite work).

Google Analytics in Drupal

Been cracking my head in installing the Google Analytics script in my drupal sites. Have this drupal version 7 site, unfortunately the Google Analytics module available as of this writing is for versions 5 and up only. A dilemma for dynamic sites... Tried posting the script in the following as advised in www.drupal.org forum threads: template pages (page.tpl.php), index and incluldes, etc.

However, I think the best method that work for a test site is perhaps creating a block and publishing the google analytics script in there. To best have accurate analysis reports, publish analytics block accordingly, e.g. excluding the /node/edit* pages or /admin* pages. This way only anonymous visits are logged and recorded. On the other hand, reverse the publishing to determine administrative behaviors. Neat! Worked like a charm!

P.S.

the generated reports didn't come until after 24 hours... or a disclaimer from google that due to technical problems it may not generate some reports at all, somethin' like that... the adage, patience is a virtue... indeed!